Real Estate Client vs Customer

The difference between client and customer in real estate

Client and customer are defined and treated vastly different in real estate.

If you are into the contract with the agency as a client, the realtor of the brokerage will

• Represents you as a client 
• Work in your best interest
• Provide fiduciary duty to you
• Maintain confidentiality and loyalty to you.

If you are into the contract with the agency as a customer, the realtor of the brokerage will

• Provide customer service to you in a professional way
• But will not represent you and not act on your behalf
• Not work in your best interest and not provide fiduciary duty

Which relationship should you choose?

It depends on the realty experience and knowledge you have, your needs, and the services that the brokerage provides. If you are unsure, do some homework, read through the contract, discuss with the realtors in touch and seek the most appropriate solution for you.